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ALFREDO LERMA LUTHIER

Cookies Policy

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At this website, we collect and use information as stated in our Privacy Policy.

One way we collect information is through the use of “cookies.”

At https://alfredolerma.com, we use cookies for various purposes.


What Is a Cookie?

A cookie is a small piece of text stored in your browser (e.g., Google Chrome or Apple Safari) when you visit most websites.


Cookie Consent

On first access to this site or app, you’ll see a warning about the use of cookies and a link to this Cookie Policy.

No cookies will be set until the user explicitly consents. Upon consent, cookies will be installed on their device.

We also allow third parties to set cookies and access them on your device.


What Information Does a Cookie Store?

Cookies typically do not store sensitive data such as credit card info, photos, or personal details. They usually contain technical, statistical, preference, or content customization data.


Types of Cookies

  • Technical cookies: Basic, allow website functionality, recognize users, and manage sessions.

  • Analytics cookies: Track browsing behavior, most-used sections, time zones, languages, etc.

  • Advertising cookies: Display ads based on location, language, browsing, etc.


Cookies Requiring Consent vs. Exempt Cookies

According to EU law, analytics, advertising, and affiliate cookies require informed consent.


Technical and strictly necessary cookies are exempt.


What Cookies Does This Website Use?

This website uses first-party and third-party cookies:

FIRST-PARTY COOKIES

  • Login: Allow access in and out of https://alfredolerma.com account.

  • Personalization: Help remember previous interactions to display related content.

  • Preferences: Store settings like language or privacy configurations.

  • Security: Help prevent security risks, like account hacking.


THIRD-PARTY COOKIES


Google Analytics Module – Analytical Cookies

Used to analyze usage and improve usability. Data is not associated with personally identifiable information.


More info: Google Cookies


Social Media Cookies Module

May be set while browsing https://alfredolerma.com, e.g., when sharing content.

See each platform’s cookie policy:


Advertising Cookies Module

Used by us or third parties to analyze behavior and display ads relevant to the user profile.

Meta (Facebook Ads)
Used to:

  • Measure ad campaign effectiveness

  • Provide personalized experiences

  • Show relevant ads

Manage preferences: Meta Ad Preferences


Google Ads
Used to personalize ads and track conversions.
Also used for:

  • Remarketing based on previous visits

  • Data is managed by Google and linked to user accounts if logged in.

  • More info: Google Privacy


Google DoubleClick
Tracks ad interactions and conversions (e.g., form submissions, video views).

Duration: 30 days


LinkedIn Ads
Tracks ad conversions.
Not used for ad targeting.

More info: LinkedIn Cookies


Affiliate Cookies Module

Used by affiliate platforms like HubSpot to track sales from this site.


Live Chat Cookies Module

Used to support live chat (e.g., Zoom integration).
They store user/device ID and preferences for chat use.

More info: Zoom Cookie Policy


How to Control Cookies

You can manage cookies from https://alfredolerma.com and Alfredo Lerma Luthier as follows:

  1. Browser Settings
    Most browsers allow cookie management.
    Block all cookies, only third-party, or by domain.

Docs:

  1. Opt-Out Tools
    Use tools from ad networks to disable personalized ads:
    DAA Opt-Out

  2. Browser Extensions
    Use cookie-blocking extensions like AdBlock Plus or Ghostery.

⚠️ Note: Blocking all cookies may break website functionality.


Additional Options

  • https://alfredolerma.com does not use third-party cookies for personalized ad targeting.

  • You can manage cookie preferences any time via the cookie settings panel.


Cookie Acceptance

A banner will inform users of cookie usage at first access. If the user consents, cookies will be installed.
Third parties may also access their cookies once consent is granted.


More Information

See the Spanish Data Protection Agency’s Cookie Guide or AboutCookies.org

Install Do Not Track tools or browser extensions to manage cookie permissions.


 

This Cookie Policy was last updated on 03/22/2025.

Address: Av. Gral. José Garibaldi 2057
11800 Montevideo, Uruguay
 
Phone: +598 97 727 097
 
Email: luthier@alfredolerma.com
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